We believe fine jewelry should be more than something you wear only on special occasions. Jewelry is personal, each piece has the power to spark joy, inspire confidence, and bring meaning to even the simplest everyday moments.

Our pieces are made to be lived in. We partner with trusted suppliers and choose only carefully selected, responsibly sourced materials so you can wear your jewelry with confidence, knowing it’s crafted to last.

I come from generations in the fine jewelry world, and when I set out to create Diamonds by Aviva, I knew I wanted to do things differently, shifting the focus from jewelry as a traditional gift to jewelry as a way to celebrate yourself and the community around you. It’s about investing in pieces that tell your story, on your own terms.

— Aviva Segal